Az alvás minőség fontossága a turizmusban – innovációk a szálláshelyeken
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A turizmust áthatja az egészségtudatosság trendje. A fogyasztói igények megváltozása és a COVID újabb és újabb változtatásokat kívánnak meg a szektortól. Ma már innovációportfóliós korszakról beszélhetünk. Jelen tanulmány bemutat egy konkrét innovációt, amely az alvás minőséget tudja fokozni, és ezáltal a szálláshelyek versenyelőnyt tudnak realizálni belesimulva az egészségtudatosság egyre erősödő trendjébe. A tanulmányban orvosi alátámasztással kerül bemutatásra az SBT-MED iMirror applikáció és az alvássegítő cseppek szolgáltatás.
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